Many more people are going green due to rising prices, the supermarket chain has indicated.
Rising fuel costs are leading many Britons to conduct a "greenvolution" in order to save money, Tesco has suggested.
A study from the supermarket chain's financial services wing shows that 22 million people will "go green" due to the economic pressures, resulting in an overall 50 per cent rise in environmental activity.
Moreover, Tesco found that four in five Britons already count themselves as "above average" when it comes to protecting the environment, with common "green" practices already followed by householders including recycling waste (83 per cent of people) and switching appliances off at the mains (66 per cent).
Despite this, a clear majority of 61 per cent told Tesco that they "could do more" to protect the environment.
The firm's Paul Baxter said: "Going green takes a little bit of effort but can reap huge rewards in the long and short-term. The cost of living and household bills are creeping up and up, but there are lots of things that cost next to nothing, which we can all do on a day-to-day basis to reduce our carbon footprint and energy bills."
He added: "Simply turning gadgets off at the mains when you're not using them is a sure-fire way to save the planet and the pound in your pocket."
